“When we develop the right story, and learn how to tell it, it will infect the minds of people across the political spectrum.”

George Monbiot

British Writer. George Joshua Richard Monbiot is a British writer known for his environmental and political activism. He writes a weekly column for The Guardian, and is the author of a number of books, including Captive State: The Corporate Takeover of Britain, Feral: Searching for Enchantment on the Frontiers of Rewilding and Out of the Wreckage: A New Politics in the Age of Crisis. He is the founder of The Land is Ours, a campaign for the right of access to the countryside and its resources in the United Kingdom.
Here are three thought provoking references for your perusal.

Monbiot explains how stories change the world with a sample of one we might identify with:     https://www.youtube.com/watch?v=xDKth-qS8Jk

A more detailed version:     https://www.youtube.com/watch?v=v1-9zg0cgN0

A written background of how old stories are failing and details of a new “Restoration Story”:                                                                      https://www.theguardian.com/books/2017/sep/09/george-monbiot-how-de-we-get-out-of-this-mess